Ktizos notes
Notes for people planning a new website.
Useful observations on positioning, planning, design, and the decisions that shape a site before a layout exists.
Featured / Positioning
The website is not the brief.
18 July 20264 min read ↗
A request for a new website often arrives carrying a more useful question about the business behind it.
Craft
What “premium” actually means online.
It is not a darker palette, a bigger typeface, or a slower animation. It is the absence of unresolved decisions.
04 July 20265 min read
Process
A better way to plan a rebuild.
Start with what must be true at launch, then work backwards through the decisions that make it possible.
19 June 20266 min read